Verb | simple past and past participle: locked and loaded
Slang | To prepare and be pumped for an imminent event.

After years of testing bikes, we came to a conclusion that there was a gap to fill for performing yet affordable carbon fiber bikes without cutting on the quality.

With that statement in mind we quickly realized that we would be the underdogs in that market segment.

That is why our motto is: Underdog bike co.

Why Us ?

Canadian owned, operated and assembled.

For us the client experience is the main focus of our brand.You wont need to deal with people from overseas if you have a problem, You simply visit your retailer and they will take good care of you.

2 years of warranty

Carbon frames, forks, are warranted to be free of defects in materials and workmanship for a period of 3 years from the date of shipping. The warranty claim should be performed at the original retailer with the original receipt. A warranty cannot be transfered to another owner.

Close to our community

For us the proximity with our clients is one the values that is important for us. We are not a big corporate brand and to be present in different events is important.


Our team

Our team is composed of passionate people that are experts in their own field. You will often meet them in the events we will attend.

Our Philosophy

We believe in keeping cycling great. The sport should go back to its roots and just be about riding bikes in an already competitive environment.


We offer a complete custom service with our retailers. From a custom paint to a specific type of components or wheelset, we got you covered.